Marketing through your social media networks or the promotion of products and services through digital media.
SMM or Social Media Marketing means marketing through your social media networks or the promotion of products and services through digital media. Social media marketing refers to the technique of gaining traffic or visibility through social media sites. SMM is mostly based on the principle of organic search. Basically, it means that when a website or its connected social media pages are more active, the website‘s ranking or position on the SERPS rises. 90% of users on the internet do not look any further than the first page. So it is only obvious that getting yourself ranked on the first page of the search engine is the only goal in SMM.
The main goal of SMM is to enhance communication with the users, improve brand visibility & reach out to more people. SMM is being done by making quality content that the users on social media would want to share with friends. The main objective of SMM is to obtain direct feedback from followers( or potential customers). This type of SMM is also known as social customer relationship management(social CRM), which can eventually lead to improving credibility and return on investment(ROI)
Social media marketing works on the principle of social media optimisation or simply put, the improvement of a company's image on social media networks. Similar to SEO, SMM attracts new visitors to your website. SMM, that is SMO, can be done in two unique ways: